Adapt Air Breast Form Wins A Third International Design Award
The Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories. Adapt Air received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.
‘Adapt Air’ Recognised in Australia’s International Good Design Awards for Design Excellence
The Australian Good Design Awards is the country’s oldest and most prestigious international awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.
The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact. Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.
The Good Design Awards Jury commented: “The Adapt Air Xtra Light is a clever approach to empowering women post mastectomy and an excellent design that leads to a richer mind. The user-centred design with the ability to be customized to fit the shape of the user means the product will benefit many people. The potential for the design to be used by the women after surgery or by fitting technicians is an added plus. Overall, the design is thoughtful and evidences consultation with women who have lived experience. It's a very elegant solution too. A standout project that ticks all the boxes for great design in this category. Well done.”
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”
“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing,” Dr. Gien went on to say.