For over 45 years, we have been passionately pursuing the goal of helping women with breast cancer get their self-confidence back. Since 1975, we have supported women with breast care solutions of the highest quality, with a focus on innovation and design excellence. Our many patents for materials and manufacturing methods are proof of our progress. We are continuously evolving alongside advances in new technologies and medical insights. We are committed to always listen closely to our customers, to healthcare professionals, and our specialist retailers to ensure our product range aligns with needs and preferences. To date, we have sold over 17 million breast forms and 34 million items of breast care clothing. We are proud to accompany women through their breast cancer journey, from diagnosis through recovery and a return to normal life.
Today, around 400 employees worldwide – some 200 of them at our headquarters in Raubling, Germany – work with exceptional commitment and passion to support women’s confidence by producing the very highest quality breast forms and breast care apparel. With 15 subsidiaries and a comprehensive network of distributors, we are represented in more than 70 countries.
Breast cancer is the most commonly diagnosed cancer in women, with 2 million new cases worldwide each year. In the course of their lives, an average of one in eight women will develop breast cancer. Statistically, most are diagnosed between the ages of 50 and 60. Thanks to early diagnostics, advanced treatment options and surgical interventions, the 5-year survival rate is now 90%. However, a breast cancer diagnosis brings much change to a woman’s life.
A diagnosis is usually followed by surgical removal of the tumour and, if necessary, the affected lymph nodes. Today, about 70% of women undergo breast-conserving surgery (or lumpectomy); in about 30% of cases, the entire breast is removed (mastectomy). In 40-60% of cases, women who have had breast-conserving surgery have a second operation. This may be because of a recurrence of symptoms, or because the visual result is not satisfactory.
After surgery and follow-up treatment, some women experience side effects – for example, lymphoedema.
At Amoena, our goal is to develop and offer products that improve the quality of life for all women affected by breast cancer at every step of their journey.
We strive to support the confidence of women after breast surgery and accompany them on their personal journey. We are there with them, from diagnosis to a normal life. Through our caring, compassionate, close relationships, we inspire, empower and support. We work with medical professionals and specialist retailers to ensure they are equipped with innovative solutions and trained in how to use them. We seek to ensure that our customers receive the best possible service and a choice of products that are tailored to their precise needs.