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amoena pink october awareness

Pink October - raising awareness for breast cancer worldwide

"Special edition" styles from Amoena

As a leading provider of medical devices for women who have undergone breast cancer surgery, Amoena has been setting standards in care for many years. In addition to post-operative recovery care products and the world's largest selection of breast prostheses, pocketed bras and swimwear form another important pillar in the Amoena product world. Honoring survivors and promoting breast cancer awareness is also important at Amoena -- this is where "Pink October" plays a role.

Worldwide, October is known as breast cancer awareness month, and the pink ribbon is ubiquitous in promoting it, for better or for worse. We understand women have strong feelings about the symbol and its use -- but our aim is simply to support and educate, because early detection and quality of life after cancer are so important for the women who experience it.

Amoena's global annual Pink October campaign always offers women with breast cancer something special to support them on their way through treatment and recovery back to their everyday lives.

This year, Amoena has released a special-edition Adapt Air breast prosthesis, available with interlocking hearts printed on the back. This premium breast form offers extraordinary benefits: it is individually adjustable using award-winning integrated air chamber technology. Even with weight fluctuations or swelling from lymphedema, a common side effect, this prosthesis always offers the perfect fit and a particularly close fit to the body. The simple, precise adjustment of the volume also gives the woman more flexibility in her choice of bra.

In addition, Amoena's popular Mara wire-free smooth-cup bra in a rich burgundy was also designed with an adorable hearts all-over print. The Valletta Top, a popular product from the Breast Care Apparel category, will be offered in a matching red in October to coordinate with the Mara and its hearts. Both products boast Amoena's highest quality workmanship and deliver comfort as well as a subtle nod to celebrating survivorship.

Partnering with BRCA Strong in 2022

As part of the annual celebration of Pink October, Amoena partners with non-profit organizations that fight breast cancer worldwide. In the U.S., a portion of the proceeds from sales of these highlighted products benefits BRCA Strong in 2022, a non-profit whose mission is to support all women in any stage of the breast cancer previvor or survivor journey. They work to ensure that women who are predisposed to cancers via the BRCA or other genetic mutations can get support and find community when they need it. Read more about BRCA Strong on our blog.

About Amoena – Quality made in Germany: for more than 45 years

Amoena is the world's leading manufacturer in the field of breast care and the developer of the first silicone breast prosthesis. With more than 45 years of experience, our goal is to combine the function of our breast forms with innovative, award-winning design and the highest level of comfort. Amoena breast prostheses are still manufactured by hand in Raubling, Germany. Amoena’s latest innovation, the Adapt Air breast form, which features air chamber technology, received the Red Dot Design Award as well as four other international design and innovation awards.  To support and empower women on their journey through breast cancer, the Amoena product portfolio of recovery care, breast forms and breast care apparel is designed to support women from diagnosis to their return to everyday life. Today, around 400 employees worldwide work toward this mission with full commitment and passion.

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