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Celebrate Breast Cancer Awareness Month

new pink october bra for breast cancer awareness

October is breast cancer awareness month worldwide, with the aim of raising public awareness of the disease and showing solidarity with the women affected by it. And since 1992 the pink ribbon has been the symbol of solidarity with breast cancer patients through private and corporate commitment.


At Amoena, we recognize that October and pink can be emotionally complicated for many of our customers; but we also want to honor you in a special way. 

Share Your Photos: #BeYOU

Let's spread messages of hope and confidence this October! Join us by sharing YOUR inspirational message, holding a sign like you see pictured above, with your words of encouragement and support. 

  1. Starting Oct. 8, take a photo of yourself holding an inspirational message (family & friends can join you)!
  2. Post it to Facebook or Instagram
  3. Use the hashtags #beyou, #amoena and #supportingconfidence
  4. We'll find you and select 3 random winners to receive a self-care gift basket.

Please read the full contest rules here.

We'll collect your photos through October 31, 2020. Follow us on Facebook and Insta for reminders! #beYOU

Supporting Each Other, Supporting Confidence

the healing consciousness foundationFor Pink October 2020 the company is adding "Magenta Love" – a very feminine, bright, powerful shade – to the color palette of our popular soft mastectomy bra Lara SatinTo give back to the breast cancer community, Amoena USA is donating $1.00 for every Lara Satin Magenta Love bra sold to the Healing Consciousness Foundation, a non-profit focused on educating women and men in disease prevention, as well as motivating and empowering them to enlist all body, mind, and spirit techniques in the fight against disease while undergoing treatment.

Amoena's portfolio offers breast cancer patients support at all stages of their post-surgery recovery. Recovery Care products for initial and post-operative care, such as post-surgical bras with compression function, can provide significant positive support for the surgical outcome and wound healing. Full and partial prostheses of the female breast help to shape a natural silhouette and restore body balance. 

The Pink October bra 2020 special edition of Lara Satin continues a long tradition of Amoena supporting confidence. This comfortable, wire-free T-shirt bra in eye-catching magenta has padded seamless cups, a plush back closure and adjustable straps. The interior pockets securely hold a breast form or shaper in place.

We invite you to celebrate with us. Ask your local Amoena retailer to save a Lara Satin for you, help us give back, and Be Strong – Be Different – Be YOU.