As the world leader in its field, Amoena is committed to continuous learning and improvement. We are always innovating, leveraging new technologies and insights to provide the most advanced solutions to women’s needs.
“In 2021, we introduced the Amoena Solutionm, a pathway that shows how we meet a women’s needs at every stage of her healing journey, from immediately post-surgery through to healing and return to active life,” says Oliver Dörner, CEO of Amoena.
This pathway has proved to be an excellent visual tool for retailers. Feedback confirms retailers value its clear positioning of our product lines and price segmentations.
For our end-users, the Amoena Solution provides detailed reassurance of our support at every step of their journey, with the right offering to promote optimal healing and a confident return to an active full life. Our models are breast cancer survivors who work closely with us, they share their stories and show our solutions in action
2021 also marked the launch of two significant breakthroughs. The adjustable Adapt Air that uses air chamber technology to provide a solution for women who require a more customisable fit and/or whose natural breast fluctuates in size regularly. This technology has already received five prestigious international innovation and design awards. The Adapt Air is held up as the gold standard in breast forms. Another innovation includes the Amoena individually configurable Custom Breast Form, which will be rolled out globally in the near future.
Amoena is also strengthing cooperation with leading exclusive specialised trade partners such Ofa Bamberg, which provides excellence in compression materials, to make best use of resources and expertise. Says Oliver Dörner, “With our trademark forward-thinking approach to care, we are always innovating to deliver the most advanced solutions to the women we serve.”