As we have listened to women who’ve undergone breast surgery and certified fitters alike, we have recognized an important issue. After surgery, women are confronted with a wide range of products and breast forms, with which they have no prior experience. They need clear understanding on what each product can do for them and how it enables them to return to their everyday lives.
Our new product segmentation provides this understanding – making it easier to navigate through the breast form portfolio and finding the product that suits a woman’s needs best. Easy-to-remember product names support the fitting process.
A new structure of Amoena breast forms
Every woman is different, which is why Amoena offers a wide range of breast forms. Each breast form is tailored to the body, individual circumstances and lifestyle of every woman who has had breast surgery.
Amoena breast forms are organized into five lifestyle segments. They are:
- Contact – Feels like a part of you
- Climate – Comfortable temperature all of the time
- Natura – Natural look and movement
- Individual – Adapts for a close fit
- Essential – Balanced and secure fit
- Balance – Restores shape and symmetry
A new structure of Amoena textiles
Designed with the wishes and needs of the woman in mind, Amoena’s intimate apparel is organized into three lifestyle segments, offering the perfect solution for every occasion – classically feminine, elegant, modern and sporty. These segments are:
- Feel – Relax and feel comfortable
- Style – Highlight your personal style
- Move – Be sure with every move you make
FOR MORE INFORMATION:
Carla M. Fox
General Manager
Amoena
Tel: 770-281-8300
uscmf@amoena.com
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