ATLANTA – Amoena®, the worldwide leader in post-breast surgery products will again sponsor three LPGA (Ladies Professional Golf Association) players who will bear the company’s logo on the back right shoulder of their golf shirts. The campaign message matches the logo’s strategic placement: “Amoena’s Got Your Back.”
“During the 2007 LPGA season, February through October, Tracy Hanson, Heather Daly-Donofrio and Michele Redman will serve as Amoena’s ambassadors communicating the Amoena mission – to help women resume normal lifestyle activities, to restore a positive body image in women after breast surgery, and to renew their confidence and self-esteem after breast cancer treatment”, says Carla Fox, Marketing Manager-US with Amoena.
"I have really enjoyed representing Amoena. It is amazing hearing stories from those who have been diagnosed with breast cancer themselves and those who know someone close to them who has breast cancer. It has been an eye opening experience,” says Michele Redman.
J.S. Kang, Vice President of Sterling Sports Management who serves as the players’ agent states, “Michele, Heather and Tracy have each expressed to me how so many people have asked them, over the past year, about the Amoena logo they are wearing. They have found it both rewarding and humbling to know that they've had a role in informing people around the country about the great products that are available for survivors of breast cancer. There is tremendous satisfaction in realizing that their sponsor's products enable survivors to live on courageously and with dignity.”
About Amoena
Amoena provides an industry-leading portfolio of breast forms, partial symmetry shapers, specialty textiles, swimwear and accessories for women after breast surgery. Headquartered in Raubling, Germany, Amoena serves an increasing number of markets worldwide including post-mastectomy markets in North, Central and South America; Europe, the Far East, and the Pacific Rim. Amoena USA Corporation, the US subsidiary, including sales and marketing activities is headquartered in Atlanta, GA. Amoena is the sponsor of www.TheBreastCareSite.com, an educational web site created to help breast cancer survivors reclaim a positive body image and a healthy lifestyle.
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