Form, Function and Amoena Beauty

Just what we need for the New Year!

After warm holidays at home, one of our natural impulses in the beginning of January is to step out and do a little shopping. Right? Spendable gift cards in-hand, New Year’s resolutions still “shiny” and inspiring… it’s a perfect occasion to find a few treasures.

Speaking of New Year’s goals: Do any of yours involve looking and feeling your best? We had a feeling they might, and the Amoena styles hitting stores in 2014 will definitely help you get there. You may not master every single thing on your optimistic list, but we can all enjoy a little taste of perfection.

Amoena Pocketed Lingerie: Perfect for Everyday

The Amoena spring Everyday collection has pretty sets and go-to everyday bras you can count on – all pocketed and designed for comfort. Try Lina, a new great-fitting bra with simple styling in ivory for a soft and classic look with a matching panty.

The bright white Lucia wired T-shirt bra looks perfectly invisible under smooth tops, and offers multiple strap options for versatility in your bra wardrobe. Besides that, it’s made from a spacer fabric, meaning it’s breathable. The sparkly rhinestone details are a little bonus – what more could you ask for in a bra? It's another perfect solution for everyday.

Amoena Shape wear: Flawless for Fashion

Yes, we are definitely going to exercise more regularly this year. We will enjoy white carbs infrequently and up our veggie intake… 2014 is going to be fantastic and healthy! But our grandmothers gifted us with the knowledge that a flawless silhouette is always within reach, and new Amoena Shape wear honors their “foundational tradition” with a modern, more comfortable flair. Tummy-control shortspanties and skirts slim your figure under any look, with Amoena fabric technology you know you can trust.What about up top? Magdalena is our first bonded, back-smoothing bra  -- it will perfect fitted t-shirts, sweater dresses and more. And brand-new Barbara gives you a pocketed fashion option you have thought impossible: Going strapless! Now every fashion look can be flawless.

New Amoena Scarves: Pure style

How to embrace your in-treatment self and still make heads turn? Amoena Scarves! 2014 welcomes more color and craft to the collection. The all-cotton Geranium hat is a knit piece that gives every woman a touch of sass. Rose, another elegant hat in Red or Grey, keeps warmth in but exudes “cool.” All Amoena scarves and hats have a little extra volume at the crown and a secure fit.


Amoena retailers are ready for your shopping day!
Visit the Store Locator to get just what you need for a perfect New Year.