Listening closely to breast-operated women and fitting specialists alike, we have recognised an important issue. After surgery, breast-operated women are confronted with a wide range of products and breast forms, which they have no prior experience with. They need clear orientation on what each product can do for them and how it enables them to return to their everyday lives.
Our new product structure provides this orientation. This makes it easier to navigate through the portfolio and find the product that suits women’s needs best. Easy-to-remember product names support the fitting process.
A new structure of Amoena breast forms
What women wearing our products want to know is which concrete needs a certain product fulfils, and for which situation it is particularly suited.
Therefore, we have divided the Amoena breast form offering into five segments and partial shapers orientated towards the specific benefit that each segment caters to:
- Contact – Feels like a part of you
- Climate – Comfortable temperature all of the time
- Natura – Natural look and movement
- Individual – Adapts for a close fit
- Essential – Balanced and secure fit
- Balance – Restores shape and symmetry
A new structure of Amoena textiles
The answer to the question “What shall I wear?” is usually determined by the situation at hand. We have regrouped lingerie and swimwear into three new textile lines which reflect familiar situations for every woman: the need to feel comfortable, get dressed up for a special occasion and be physically active. These are:
- Feel – Relax and feel comfortable
- Style – Highlight your personal style
- Move – Be sure with every move you make